BLOG / Ad Creatives

You take your top-performing TikTok ad, add it to AppLovin, and then you wonder: Why doesn’t it work? Why are CPIs so high, and ROAS is belo...

Ad fatigue mobile game creatives hit fast: by day 7, copycats stop scaling. Here’s how to adapt tropes without losing brand fit.

Why most mobile ads fail—and what top studios revealed about building smarter, longer-lasting creative strategies for 2026 at Mobile Ad Eate...

Discover 5 powerful ways AI is shaping mobile game creative—from characters and animations to ads and UGC—and how studios boost engagement, ...

Playable ads are exploding in 2025. Discover key trends, top-performing formats, and how to scale UA with interactive creatives in this data...

Explore three levels of using AI in mobile game ads—from hooks to cutscenes to full AI ads—with real examples and practical insights.

For years, Google has been diluting the core value of search in favor of profit. Paid rankings and sponsored content now dominate the result...

Why disturbing mobile ads go viral—and how brands can hook users with better, safer creative strategies that still perform.

Master the art of mobile video ads—grab attention in just 4 seconds with emotional hooks, visuals, and sound that stop the scroll.

Master mobile marketing with AppAgent's video course on creative strategy—actionable tips, hooks, & iterations in 4-6 min lessons!

A decision-maker’s guide to ad production partners for performance video, playables, UGC, and beyond. Let’s explore top 10 creative ag...

Once in a while, as marketers, we stumble upon exciting opportunities that, at first glance, might seem a bit counterintuitive. That's exact...