Learn the latest tips and tactics to grow your mobile game audience.
We dive into best practices for targeting, optimizing, and scaling UA campaigns that drive quality users.

Master the LTV > CPI equation for mobile game profitability. Learn how strategy, data, ROAS, retention, monetization, and payback time sh...

Mobile gaming is one of the world’s most competitive industries. How to scale mobile games profitably is one of the biggest challenges...

Playable ads are exploding in 2025. Discover key trends, top-performing formats, and how to scale UA with interactive creatives in this data...

Discover 5 ASO trends for 2025 that unlock app growth—covering metadata, in-app events, organic visibility, and conversion wins.

Struggling with UA, monetization, or stalled growth? GamePlan™ is a data-driven audit that diagnoses issues & unlocks scalable success. ...

Master mobile marketing with AppAgent's video course on creative strategy—actionable tips, hooks, & iterations in 4-6 min lessons!

Is this the right guide for you? Use this guide if your main challenge is paid acquisition: scaling campaigns, choosing channels, solving at...

Predicting ROAS before spending on user acquisition—being able to do that could save you a ton of time and money, couldn’t it?

Today we will talk about scaling mobile user acquisition with proper ad creative testing. To learn more stuff like this, and about industry ...

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Today, we will be talking with Tom about...

To learn more about industry insights and best practices, like how cross-promotion works for mobile game, sign up for the AppAgent newslette...

The goal of this article is to dissect Venmo’s growth strategy brick by brick and suggest how you can apply it to your business.
Bring your creative testing process to the next level with AppAgent’s bulletproof method, backed by top mobile publishers.