MOBILE MARKETING BLOG

Mobile marketing insights in the form of in-depth articles, guides and best practices.

Read the knowledge from AppAgent's experts as soon as it's released.

5 essential tips for anyone considering relocating to Prague, from language barriers to choosing the right neighborhood.
In this article, you will learn why creative performance is tested on Facebook, which metrics to follow and how to avoid hidden pitfalls, and the comparison between Facebook Ads and MMP
Over the past 2-3 years, ASO has evolved into a field primarily focused on conversion optimization rather than search optimization. The majority of search traffic now revolves around brand terms, making
Our best practices for creating successful mobile video ads on Facebook and Google.
To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Identifying a suitable post-install event and generating an accurate lifetime value (LTV) prediction could help
To achieve a high app store conversion rate, it’s crucial to recognize that users often have little interest in your app. Their download decision happens almost instantly.
Digital marketing has revolutionized business by enabling brands to perform precise audience targeting, real-time engagement, and make decisions based on data-driven insights. Companies can now reach global audiences through social media,
In this article, you will discover how to adapt your ads to effectively deal with market saturation, the key distinctions between good and bad fake ads, and 12 creative approaches to
A collaborative creative strategy, developed jointly by marketers and product managers, provides a clear direction for an app or game’s purpose and optimal positioning to maximize its appeal.

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