MOBILE MARKETING BLOG

Mobile marketing insights in the form of in-depth articles, guides and best practices.

Read the knowledge from AppAgent's experts as soon as it's released.

If you’ve been dabbling in mobile marketing for 2+ years now, you are aware of the ever increasing automation taking over all the advertising platforms. Long gone are the days of crunching data to find the perfect bid for each of your 20+ micro-segmented audiences in order to deliver a perfectly personalised experience while yielding maximum ROAS. Today, the more you try to narrow down your ideal target audience, the bigger the punishment you receive
Today, mobile marketers must look beyond the installation of their app or game to find a new currency through which to analyze and optimize mobile app marketing. Post-install events play a crucial role in this process.  What is a post-install event? A post-install event is any event or action taken by the user after they have downloaded an app. A post-install event can be an app start, registration, usage metrics such as time spent
Every publisher has heard the phrase: “We need more ads and we need them fast!” over and over again from their user acquisition department. The fact is that mobile video ads are critical for effective user acquisition, however the production of these ads is heavily dependent on manpower. This is where automation can come in handy. Automation is a technical solution which helps generate a high number of video variants in far less time. What
Developing a robust ad creatives process should be a high priority for any mobile marketer that wants to have the best performing ads for their mobile app or game. The process should effectively merge art with science: it must create efficiency, reduce burnout, and provide your creative team with more time to focus on idea-making… the essential goal of any creative process. In this post, we will explore the Ad Creatives Execution (ACE) Framework,
For some TikTok is the next big thing in mobile marketing. For others, it’s a platform for youngsters that isn’t quite ready for attention – yet. But, if you follow the growth of the platform closely, you will realise it’s not for teens anymore. Today, big advertisers are already investing heavily into acquisition. One of them is Tom Nguyen.  Tom is exploring the potential for TikTok advertising on his own, without the support of
Many articles talk about App store optimization (ASO) tactics, but only a few touch the fundamentals of a successful ASO strategy. By focusing simply on tactics instead of developing an effective strategy, many publishers are spending money without seeing results. At AppAgent, we have written widely on the subject, sharing our belief that strategy should drive tactics, not the other way round. We have identified six critical aspects of a successful ASO strategy. This
Peter’s notes from the company offsite in February 2020 in Spain. These are his thoughts on building a company and the company culture, as well as summary of what AppAgent did wrong when it came to hiring last year, why we are often inviting family members to company events or – in contrast – why we wouldn’t hire someone for a full-time remote position. Day 1 / Why I’m not in the office February
Ever wondered how to set up a solid Lifetime Value (LTV) model and predict the Return on Investment (ROI) for your app? No worries, we’ve got your back! Being overwhelmed by the complexity and number of different prediction concepts is normal even for big companies. That is why Martin Jelinek, Head of Marketing at AppAgent, decided to map out how LTV predictions are being handled by top apps and games publishers and compare it
In this article, I have summarized my learnings from running cross-promotion strategies at games publisher EA for two years. During that time, I worked with four games studios and successfully promoted 12 games. The result: two successful game launches, a constant stream of new installs and an increase in revenue year-on-year. Here’s how I did it.  Introduction to mobile cross-promotion At some point, users will churn from your mobile game, whether it’s because they
A guide on how to use TikTok for marketing TikTok has hit over 1,65 billion downloads globally with most of its audience formed by Gen Z & Millennials. As a marketer, this is a great way to reach young audiences but doing user acquisition on TikTok is not as easy as it seems.  TikTok for mobile app installs campaign The main factor that sets campaigns apart remains creative as it is the case with

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