MOBILE MARKETING BLOG

Mobile marketing insights in the form of in-depth articles, guides and best practices.

Read the knowledge from AppAgent's experts as soon as it's released.

There is a moment in the production process of an app with a growth ambition, when you need to expand your marketing efforts beyond the Facebook and Google duopoly. This is when you need to choose and implement a mobile attribution tool. Choosing the right partner can save you a lot of time and resources. But, do you know which mobile attribution partner (MMP) is the best for your app? How will you know
The year 2019 in short: a successful one. Our target for this year? ➊ Learn tons of new information that will help our clients grow ➋ Find a new office space and welcome many new colleagues ➌ Have more fun at work and after work   📕 Learn more about industry insights and best practices by signing up for our newsletter here. 🤝  Get help with the launch of your app or game, growth strategy, app
The Christmas and New Year period is an excellent opportunity to obtain more organic downloads. However, choosing the right store listing assets that convince users to download your app or game is crucial as competition for users and their wallets is high. Even after Google cleaned up its Play store in 2008, there are still almost 3m apps available for download – all competing for a piece of the action. In this article, we’d
Every day Apple seems to get stricter with store assets. At least, that’s what we at AppAgent and other publishers have experienced. It’s increasingly common for app previews to be rejected because they “do not sufficiently reflect the app in use”. For an agency like us, with creativity in our mobile marketing DNA, this hurts. But Apple sets the rules, and we have to adjust. Here’s a summary of what we’ve learned about app store
Writing a brief for a creative department or an agency to make a video ad for your game or app might be a challenging experience. Especially when you have no clue what the resolutions of each platform are, what the maximum video length is or even what’s the maximum file size. No worries, we’ve been there too. That’s why we’ve summed up all of the available information from the biggest ad networks such as
Can you imagine what it must feel like to be the digital marketing director of a popular on-demand delivery app? You’re responsible for running local campaigns in 181 cities across 23 countries. When new locations in LATAM, Eastern Europe and the MENA region are added at a frantic pace of 1.4 a week, how do you stay productive and profitable? This is the exact situation Jacques Frisch, Digital Marketing Director at Glovo, found himself
Ad monetization waterfalls might sound confusing, but the principle behind them is reassuringly simple. In this in-depth article, we look at what ad monetization waterfalls are and why setting eCPM floors is an essential part of maximizing your return. A little bit of work can ensure your app is maximizing its potential for profit. This is a guest blog post by Jacopo Guanziroli who provides consultancy for AppAgent on ad monetization topics. Jacopo worked at
4 calculations types for the customer acquisition cost index If your boss asks you how much are you spending for one paying customer, would you know the number?  Maybe you already calculate your Cost Per Action (CPA) or Cost Per Install (CPI) and have an attractive spreadsheet to send to your boss. Do you know what your Customer Acquisition Cost (CAC) is? Have you ever calculated ALL of the costs involved in attracting a
AdAge recently reported that the duopoly of Facebook and Google share almost 60% of the digital advertising market between them. Mobile advertising accounts for two-thirds of the entire advertising market worldwide – and continues to grow as we spend more time online.   What does it mean? The majority of media budgets are focused on two major channels – increasing competition and raising prices. To succeed online, you have to diversify your channels to fight
  For sustainable mobile app growth you need to focus on activation first, not acquisition! Read about how you can avoid the ‘leaking bucket’ problem and grow efficiently. Here’s a recent conversation that I had:“We want to double our mobile app user base in the next 6 months with a budget of $150,000. You’re the experts on app growth hacking and can help us, right?” I took a deep breath. “I don’t know,” I

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