MOBILE MARKETING BLOG

Mobile marketing insights in the form of in-depth articles, guides and best practices.

Read the knowledge from AppAgent's experts as soon as it's released.

Ever wondered how to set up a solid Lifetime Value (LTV) model and predict the Return on Investment (ROI) for your app? No worries, we’ve got your back! Being overwhelmed by the complexity and number of different prediction concepts is normal even for big companies. That is why Martin Jelinek, Head of Marketing at AppAgent, decided to map out how LTV predictions are being handled by top apps and games publishers and compare it
In this article, I have summarized my learnings from running cross-promotion strategies at games publisher EA for two years. During that time, I worked with four games studios and successfully promoted 12 games. The result: two successful game launches, a constant stream of new installs and an increase in revenue year-on-year. Here’s how I did it.  Introduction to mobile cross-promotion At some point, users will churn from your mobile game, whether it’s because they
A guide on how to use TikTok for marketing TikTok has hit over 1,65 billion downloads globally with most of its audience formed by Gen Z & Millennials. As a marketer, this is a great way to reach young audiences but doing user acquisition on TikTok is not as easy as it seems.  TikTok for mobile app installs campaign The main factor that sets campaigns apart remains creative as it is the case with
Fact: 7 out of the top 10 grossing games in the US App Store are multiplayer games. Do you know what’s the biggest difference between single player games and multiplayer games when it comes to marketing? Or do you know how you should optimize your budget when promoting your multiplayer game? Peter summed up his learnings and best practices in this 20 min talk he gave at the Game Developers Conference 2019. To learn
There is a moment in the production process of an app with a growth ambition, when you need to expand your marketing efforts beyond the Facebook and Google duopoly. This is when you need to choose and implement a mobile attribution tool. Choosing the right partner can save you a lot of time and resources. But, do you know which mobile attribution partner (MMP) is the best for your app? How will you know
The year 2019 in short: a successful one. Our target for this year? ➊ Learn tons of new information that will help our clients grow ➋ Find a new office space and welcome many new colleagues ➌ Have more fun at work and after work   📕 Learn more about industry insights and best practices by signing up for our newsletter here. 🤝  Get help with the launch of your app or game, growth strategy, app
The Christmas and New Year period is an excellent opportunity to obtain more organic downloads. However, choosing the right store listing assets that convince users to download your app or game is crucial as competition for users and their wallets is high. Even after Google cleaned up its Play store in 2008, there are still almost 3m apps available for download – all competing for a piece of the action. In this article, we’d
Every day Apple seems to get stricter with store assets. At least, that’s what we at AppAgent and other publishers have experienced. It’s increasingly common for app previews to be rejected because they “do not sufficiently reflect the app in use”. For an agency like us, with creativity in our mobile marketing DNA, this hurts. But Apple sets the rules, and we have to adjust. Here’s a summary of what we’ve learned about app store
Writing a brief for a creative department or an agency to make a video ad for your game or app might be a challenging experience. Especially when you have no clue what the resolutions of each platform are, what the maximum video length is or even what’s the maximum file size. No worries, we’ve been there too. That’s why we’ve summed up all of the available information from the biggest ad networks such as
Can you imagine what it must feel like to be the digital marketing director of a popular on-demand delivery app? You’re responsible for running local campaigns in 181 cities across 23 countries. When new locations in LATAM, Eastern Europe and the MENA region are added at a frantic pace of 1.4 a week, how do you stay productive and profitable? This is the exact situation Jacques Frisch, Digital Marketing Director at Glovo, found himself

Sign up for our newsletter