Blog

Today, a robust go-to-market strategy is essential for success, it can no longer be an afterthought.

Where should you start with the development of a new mobile game: do you begin with the idea or the audience?

Is this the right guide for you? Use this guide if your main challenge is paid acquisition: scaling campaigns, choosing channels, solving at...

This series will provide insights on how to approach business strategy in the post-IDFA world, specifically within the gaming sector.

Is this the right guide for you? Use this guide if your main bottleneck is App Store or Google Play performance: metadata, screenshots, icon...

Gain a better understanding of how mobile game publishers can benefit from Custom Product Pages (CPPs) and what impact they can expect.

Once in a while, as marketers, we stumble upon exciting opportunities that, at first glance, might seem a bit counterintuitive. That's exact...

Discover how AppAgent elevated Clash Royale's app store presence by incorporating captivating RPG-themed creatives.

In this article, we explore the significance of working with UGC, the benefits of collaborating with content creators, and where to find the...

Exploring the capabilities of Midjourney, an innovative generative AI tool that can be used to craft captivating app icons.

When it comes to mobile growth, there's a secret recipe that blends investment, customer acquisition, and making a profit. This article is a...

The use of AI in mobile marketing has opened up many new possibilities, particularly in the area of creative content generation. However, th...