Mobile growth insights in the form of in-depth articles, guides, and best practices.

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MOBILE growth INSIGHTS

Customer Acquisition Cost (CAC)
Vít Volšička
Vit Volsicka

LTo learn more about industry insights and best practices, sign up for the AppAgent newsletter here. 4 calculations types for the customer a...

How to Test New Acquisition Channels
Petr Fodor
Peter Fodor

AdAge recently reported that the duopoly of Facebook and Google share almost 60% of the digital advertising market between them. Mobile adve...

The featured image for this blog post depicts a man painting an upward arrow, symbolizing growth and success. The mix of blue and yellow tones creates a strong contrast, making the image visually appealing. This visual aligns with the concept of strategic mobile app growth, emphasizing how businesses can scale effectively with the right approach. The bold typography on the image makes it clear that the focus is on a proven mobile app growth strategy. Ideal for capturing attention and reinforcing the topic at hand.
Petr Fodor
Peter Fodor

To learn more about mobile marketing industry insights and best practices, like which mobile app growth strategy actually works, sign up for...

Guide on Predictive LTV Modeling
Martin Jelinek
Martin Jelinek

AppsFlyer, AppAgent, and Incipia have collaborated to create a comprehensive guide on predictive LTV modeling. This must-read resource cater...

Mobile attribution analytics
Vít Volšička
Vit Volsicka

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here.   Why it’s impossible to effectively gro...

mobile-app-marketing-blogs-newletters-sources
Petr Fodor
Peter Fodor

I am regularly asked: “Where can I find the best information online about the mobile marketing industry?” The question comes from newbies an...

Cracking the complexity of Lifetime Value in freemium games
Petr Fodor
Peter Fodor

Three weeks ago, I had the privilege of joining a panel on “LTV for Mobile Apps” at PGC Helsinki, hosted by Mika Levo of Pollen ...

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Petr Fodor
Peter Fodor

After months of development and testing, your mobile app or game is finally ready for a global launch. Now, the critical decision looms: whi...

6 tools every app marketeer should use
Petr Fodor
Peter Fodor

Making apps is a hard job but selling them is way harder. Thousands of developers have experienced the empty feeling after they published an...

The Best Games for Leap Motion Controller
Petr Fodor
Peter Fodor

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Leap Motion might not be the hottest new...

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Petr Fodor
Peter Fodor

Andreas Illiger, an author of the famous iOS game Tiny Wings, is so far the best example of indie developer success. Players flooded with bl...

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