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Every publisher has heard the phrase: “We need more ads and we need them fast!” over and over again from their user acquisition department. ...

Developing a robust ad creatives process should be a high priority for any mobile marketer that wants to have the best performing ads for th...

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To learn more about the mobile app marketing industry and best practices, like finding perfect mobile attribution partner, sign up for the A...

Practical new user flow examples, along with tips and psychological tricks to help you improve your mobile app onboarding process.

This is the fifth part of the Mobile Growth Series, which aims to help you take your subscription app to the next level. In each episode, we...

The goal of this article is to dissect Venmo’s growth strategy brick by brick and suggest how you can apply it to your business.

Learn how to optimize four critical areas of the FTUE process, including the Splash screen, Welcome screen, Sign-up screen, and Opt-in scree...

Maximize your subscription app's profitability with our guide on calculating ROAS and optimizing key metrics like LTV, CPI, and CR.

This guide focuses specifically on paid user acquisition management costs. For the broader studio mobile game marketing budget, including AS...

Learn the key elements of USP and Product Positioning, and identify the ideal growth phase for your subscription app.