Blog

If you are an entrepreneur or have an entrepreneurial mindset, you’re very likely to be the same as I am: ambitious and impatient. To my sur...

This is a guest post by Jakub Chour, Mobile Marketer & Marketing Technologist. High churn rates are a common problem in the mobile app w...

Three weeks ago, I attended the PGC Helsinki conference where I represented AppAgent in a panel discussion about “LTV for mobile apps&...

NOTE: Viber released an updated store listing shortly before we published the analysis, where they utilize several strategies mentioned belo...

This is a guest post by Jiri Chochlik, founder at AsoFriend and ASO Specialist at AppAgent.   It’s no secret that titles – and now also...

A recent survey on download decisions claimed that the description of the app was the second most important reason for install, with rating ...

Today’s post is part of my guest chapter from an upcoming book called “Advanced ASO” by Moritz Daan and Gabe Kwakyi. I cover the whole featu...

Benedict Evans, partner at the venture capital giant Andreessen Horowitz, may have claimed in 2014 that ‘Mobile is eating the world’, but a ...

As a former startup founder, I have jumped at too many poor ideas and spent enormous amounts of time and effort developing new ideas, produc...

Surprisingly, many developers invest enormous amounts of time, effort and resources in developing games or apps that are built on very shall...

Push notifications are one of the most important tactics app developers can use to increase retention rates – but not everyone uses them app...

During my time at the App Promotion Summit in Berlin it became clear that a pattern is emerging in mobile analytics. Data now impacts every ...