Mobile growth insights in the form of in-depth articles, guides, and best practices.

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Developing a Creative Strategy for Mobile Games-Hero-Image
Petr Fodor
Peter Fodor

What exactly is a creative strategy, how do you build one, and how do you achieve the "sex appeal" of your game?

Case Study: Creative Breakthroughs in Clash of Clans
David Novotny
David Koblen

Once in a while, as marketers, we stumble upon exciting opportunities that, at first glance, might seem a bit counterintuitive. That's exact...

Reviving Royalty: A Clash Royale ASO Case Study
Tatiana-Vutcarev-Profile-Image
Tatiana Vutcarev

Discover how AppAgent elevated Clash Royale's app store presence by incorporating captivating RPG-themed creatives.

The Ultimate Guide to Finding & Collaborating with UGC Creators
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Annie Gense

In this article, we explore the significance of working with UGC, the benefits of collaborating with content creators, and where to find the...

ASO & AI: How to Prompt Midjourney to Develop Stunning App Store Icons
George Natsvlishvili
George Natsvlishvili

Exploring the capabilities of Midjourney, an innovative generative AI tool that can be used to craft captivating app icons.

the legal implications of ai-generated content: What Mobile Marketers Need to Know
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Annie Gense

The use of AI in mobile marketing has opened up many new possibilities, particularly in the area of creative content generation. However, th...

Stylizing with AI: The Future of Video Editing?
Polina Anisimova
Polina Anisimova

Learn how to stylize your videos with AI generative tools like Stable Diffusion, Eb Synth, and Disco Diffusion.

The Power of AI in Mobile Marketing: Practical Use Cases for Creative Production
Petr Fodor
Peter Fodor

The creative industry is one area where AI tools have immense potential, and their applications are only limited by our imagination. In this...

Filming UGC Video Ads: A guide for creative srrategists & mobile marketers
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Annie Gense

This practical guide aims to help you avoid some of the most common mistakes when producing authentic user-generated video content for your ...

The UGC Ads Library for mobile marketers and creative idea makers
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Annie Gense

We created the UGC Ads Library to help you stay ahead of the curve. Feel free to browse the full database for general inspiration or skip to...

Ad Iterations - Episode 10
Petr Fodor
Peter Fodor

This is part ten of the Mobile Marketing Creatives Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stop...

How to read UA data
Petr Fodor
Peter Fodor

In this article, you will learn why creative performance is tested on Facebook, which metrics to follow and how to avoid hidden pitfalls, an...

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Creative Testing Guide

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