Mobile growth insights in the form of in-depth articles, guides, and best practices.

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lessons learned (7)
Alara-Appagent-Profile-Image
Alara Özçam

Master mobile marketing with AppAgent's video course on creative strategy—actionable tips, hooks, & iterations in 4-6 min lessons!

Developing a Creative Strategy for Mobile Games-Hero-Image
Petr Fodor
Peter Fodor

What exactly is a creative strategy, how do you build one, and how do you achieve the "sex appeal" of your game?

A promotional banner featuring a Clash of Clans character and creative strategies for gameplay.
David Novotny
David Koblen

Once in a while, as marketers, we stumble upon exciting opportunities that, at first glance, might seem a bit counterintuitive. That's exact...

Key insights from Clash Royale ASO case study, highlighting gameplay improvement strategies and outcomes.
Tatiana-Vutcarev-Profile-Image
Tatiana Vutcarev

Discover how AppAgent elevated Clash Royale's app store presence by incorporating captivating RPG-themed creatives.

Featured image for "The Ultimate Guide to Finding & Collaborating with UGC Creators," with a stylish woman taking a selfie.
Screenshot 2022-04-25 at 18.34.29
Annie Gense

In this article, we explore the significance of working with UGC, the benefits of collaborating with content creators, and where to find the...

Featured image for the article showing "ASO and AI: How to Prompt Midjourney to Develop Stunning App Icons"
George Natsvlishvili
George Natsvlishvili

Exploring the capabilities of Midjourney, an innovative generative AI tool that can be used to craft captivating app icons.

Featured image of Elon Musk with a contemplative expression, representing the discussion about the legal implications of AI-generated content.
Screenshot 2022-04-25 at 18.34.29
Annie Gense

The use of AI in mobile marketing has opened up many new possibilities, particularly in the area of creative content generation. However, th...

A creative astronaut looking out a spacecraft window onto a desert landscape, symbolizing the impact of AI in mobile marketing.
Petr Fodor
Peter Fodor

The creative industry is one area where AI tools have immense potential, and their applications are only limited by our imagination. In this...

A stylized title card displaying "Filming UGC Video Ads: A Guide for Creative Strategists & Mobile Marketers," featuring a clapperboard graphic with bold yellow and black elements.
Screenshot 2022-04-25 at 18.34.29
Annie Gense

This practical guide aims to help you avoid some of the most common mistakes when producing authentic user-generated video content for your ...

The UGC Ads Library for mobile marketers and creative idea makers
Screenshot 2022-04-25 at 18.34.29
Annie Gense

We created the UGC Ads Library to help you stay ahead of the curve. Feel free to browse the full database for general inspiration or skip to...

A featured banner promoting the blog "How to Iterate Mobile Video Ads and Double the Lifetime of Your Creatives," with a bold, yellow-and-black design that highlights the main keyword.
Petr Fodor
Peter Fodor

This is part ten of the Mobile Marketing Creatives Series where you will learn how to iterate mobile video ads. In ten episodes, we aim to p...

A creative representation of UA data analysis featuring a funnel with icons representing user metrics. This image visually communicates the essence of understanding performance data for mobile ad creatives.
Petr Fodor
Peter Fodor

In this article, you will learn why creative performance is tested on Facebook, which metrics to follow and how to avoid hidden pitfalls, an...

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