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As the mobile app industry evolves, many companies struggle to keep up with the latest trends and adapt through effective strategies. As a s...

What exactly is a creative strategy, how do you build one, and how do you achieve the "sex appeal" of your game?

Today, a robust go-to-market strategy is essential for success, it can no longer be an afterthought.

Where should you start with the development of a new mobile game: do you begin with the idea or the audience?

This series will provide insights on how to approach business strategy in the post-IDFA world, specifically within the gaming sector.

Gain a better understanding of how mobile game publishers can benefit from Custom Product Pages (CPPs) and what impact they can expect.

Once in a while, as marketers, we stumble upon exciting opportunities that, at first glance, might seem a bit counterintuitive. That's exact...

Discover how AppAgent elevated Clash Royale's app store presence by incorporating captivating RPG-themed creatives.

In this article, we explore the significance of working with UGC, the benefits of collaborating with content creators, and where to find the...

Exploring the capabilities of Midjourney, an innovative generative AI tool that can be used to craft captivating app icons.

When it comes to mobile growth, there's a secret recipe that blends investment, customer acquisition, and making a profit. This article is a...

The use of AI in mobile marketing has opened up many new possibilities, particularly in the area of creative content generation. However, th...