Mobile growth insights in the form of in-depth articles, guides, and best practices.

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MOBILE growth INSIGHTS

Illustration of a smartphone with devil horns symbolizing the '11 Sins of Mobile Marketing' as discussed in GamePlan™ audits for mobile game growth strategies.
Martin Jelinek
Martin Jelinek

As the mobile app industry evolves, many companies struggle to keep up with the latest trends and adapt through effective strategies. As a s...

A promotional banner featuring a Clash of Clans character and creative strategies for gameplay.
David Novotny
David Koblen

Once in a while, as marketers, we stumble upon exciting opportunities that, at first glance, might seem a bit counterintuitive. That's exact...

A visually striking featured image with vibrant yellow background, depicting a businesswoman and flywheel representing growth concepts.
Roy Carrasco
Roy Carrasco

When it comes to mobile growth, there's a secret recipe that blends investment, customer acquisition, and making a profit. This article is a...

Featured image showing a man and calculators representing the User Acquisition Viability Calculator.
Martin Jelinek
Martin Jelinek

Predicting ROAS before spending on user acquisition—being able to do that could save you a ton of time and money, couldn’t it?

The UGC Ads Library for mobile marketers and creative idea makers
Screenshot 2022-04-25 at 18.34.29
Annie Gense

We created the UGC Ads Library to help you stay ahead of the curve. Feel free to browse the full database for general inspiration or skip to...

A featured banner promoting the blog "How to Iterate Mobile Video Ads and Double the Lifetime of Your Creatives," with a bold, yellow-and-black design that highlights the main keyword.
Petr Fodor
Peter Fodor

This is part ten of the Mobile Marketing Creatives Series where you will learn how to iterate mobile video ads. In ten episodes, we aim to p...

Vibrant blog featured image showcasing mobile video ads for popular games like Sims Mobile, Genshin Impact, and Lost Island. Highlights gamified visuals and clear CTAs, relevant to advertisers focusing on creative mobile video ad practices.
Petr Fodor
Peter Fodor

Our best practices for creating successful mobile video ads on Facebook and Google.

Featured blog image introducing ASO Best Practices, highlighting strategies to optimize app store creatives for maximum user engagement and downloads.
Petr Fodor
Peter Fodor

To achieve a high app store conversion rate, it's crucial to recognize that users often have little interest in your app. Their download dec...

A group of smartphones displaying variations of "Empires & Puzzles" ads with text highlighting creative testing for scaling mobile acquisition, winner marked by an arrow.
Lucia Mrvova
Lucia Mrvova

Today we will talk about scaling mobile user acquisition with proper ad creative testing. To learn more stuff like this, and about industry ...

A creative visual featuring a cowboy and a flying pig with the TikTok logo, emphasizing successful strategies for mobile marketing on TikTok.
Petr Fodor
Peter Fodor

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Today, we will be talking with Tom about...

Unlocking Venmo's Winning Growth Strategy How the App Achieved $935M in Revenue
Tanya Vasilieva
Tatiana Vasilieva

The goal of this article is to dissect Venmo’s growth strategy brick by brick and suggest how you can apply it to your business.

A featured image with bold typography on a yellow background, emphasizing "Growing Subscription-Based Mobile Apps with LTV Prediction." On the right, there’s a purple calculator displaying "LTV," symbolizing the importance of lifetime value calculations in mobile app growth strategies.
Martin Jelinek
Martin Jelinek

To learn more about industry insights and best practices, like mobile apps & games LTV prediction, sign up for the AppAgent newsletter h...

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