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As the mobile app industry evolves, many companies struggle to keep up with the latest trends and adapt through effective strategies. As a s...

Once in a while, as marketers, we stumble upon exciting opportunities that, at first glance, might seem a bit counterintuitive. That's exact...

When it comes to mobile growth, there's a secret recipe that blends investment, customer acquisition, and making a profit. This article is a...

Predicting ROAS before spending on user acquisition—being able to do that could save you a ton of time and money, couldn’t it?

We created the UGC Ads Library to help you stay ahead of the curve. Feel free to browse the full database for general inspiration or skip to...

This is part ten of the Mobile Marketing Creatives Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stop...

Our best practices for creating successful mobile video ads on Facebook and Google.

To achieve a high app store conversion rate, it's crucial to recognize that users often have little interest in your app. Their download dec...

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. If you’ve been dabbling in mobile ...

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here.   For some TikTok is the next big thing ...

The goal of this article is to dissect Venmo’s growth strategy brick by brick and suggest how you can apply it to your business.

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Identifying a suitable post-install even...