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Our best practices for creating successful mobile video ads on Facebook and Google.

To achieve a high app store conversion rate, it's crucial to recognize that users often have little interest in your app. Their download dec...

This guide covers the full mobile game marketing budget, including agency fees, media spend, creative production, ASO, analytics, attributio...

In this article, you will discover how to adapt your ads to effectively deal with market saturation, the key distinctions between good and b...

A collaborative creative strategy, developed jointly by marketers and product managers, provides a clear direction for an app or game's purp...

What defines a great mobile brand, and how does it impact customer behavior? Mobile app branding promises that the product will deliver what...

Understanding the competitive landscape is still crucial for your mobile app or game. It can assist you in defining a unique market position...

This guide focuses specifically on app store optimization pricing. For paid user acquisition management costs, see our user acquisition agen...

Regardless of the advancements in ad network algorithms, it remains vital to truly comprehend your players or users, understand their motiva...

Let’s start this 10 episode mobile marketing creatives series with a fact. Today’s mobile growth is driven by paid user acquisition. I...

Today we will talk about scaling mobile user acquisition with proper ad creative testing. To learn more stuff like this, and about industry ...

Today, mobile marketers must look beyond the installation of their app or game to find a new currency through which to analyze and optimize ...