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This series will provide insights on how to approach business strategy in the post-IDFA world, specifically within the gaming sector.

When it comes to mobile growth, there's a secret recipe that blends investment, customer acquisition, and making a profit. This article is a...

This is part ten of the Mobile Marketing Creatives Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stop...

The goal of this article is to dissect Venmo’s growth strategy brick by brick and suggest how you can apply it to your business.

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Ad monetization waterfalls might sound c...

The only sure thing in our lives is constant change. One major change just happened in the life of the most knowledgeable and supportive mob...

I am regularly asked: “Where can I find the best information online about the mobile marketing industry?” The question comes from newbies an...

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Feel ready to go abroad with your app or...

I’m a big fan of sharing knowledge. It was back in 2011 when I launched my first game. Since then, I have openly shared my failures and succ...

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Too many developers believe that they ha...