MOBILE GROWTH INSIGHTS

Mobile growth insights in the form of in-depth articles, guides, and best practices.

Read the knowledge from AppAgent's experts as soon as it's released.

Video Ads specifications

Mobile Video Ads Specifications Cheat Sheet

  • David Pertl David Pertl
Writing a brief for a creative department or an agency to make a video ad for your game or app might be a challenging experience. Especially when you have no clue
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User acquisition automation

How user acquisition automation can save you three days a week

  • Peter Fodor Peter Fodor
  To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Can you imagine what it must feel like to be the digital marketing director
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Mobile Ad Monetization Masterclass: Waterfalls

  • Peter Fodor Peter Fodor
To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Ad monetization waterfalls might sound confusing, but the principle behind them is reassuringly simple. In
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Customer Acquisition Cost (CAC)

How to Calculate Customer Acquisition Cost (CAC) for Mobile Apps

  • Vit Volsicka Vit Volsicka
Last updated on September 20th, 2022 To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. 4 calculations types for the customer acquisition cost index Would you
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How to Test New Acquisition Channels

Insider Secrets: How to test new mobile user-acquisition channels

  • Peter Fodor Peter Fodor
AdAge recently reported that the duopoly of Facebook and Google share almost 60% of the digital advertising market between them. Mobile advertising accounts for two-thirds of the entire advertising market worldwide
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Mobile App Growth Strategy

Mobile app growth strategy that actually works

  • Peter Fodor Peter Fodor
Last updated on September 20th, 2022 To learn more about mobile marketing industry insights and best practices, sign up for the AppAgent newsletter here. For sustainable mobile app growth, you must
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Peter Fodor

From Kitkat to Candy Crush: a twisted journey of a mobile marketer

  • Ivana Fodorova Ivana Fodorova
Last year, more than two million apps were downloaded from Google Store and the Apple App Store had similar numbers. However, developers often lack marketing experience – which is also different
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Guide on Predictive LTV Modeling

Summary of the Complete Guide on Predictive LTV modeling

  • Martin Jelinek Martin Jelinek
AppsFlyer, AppAgent, and Incipia have collaborated to create a comprehensive guide on predictive LTV modeling. This must-read resource caters to mobile marketers, UA managers, and marketing analysts. Drawing insights from experts representing companies
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Instagram Stories Cheat Sheet

Instagram Stories Ads Cheat Sheet for UA managers

  • David Pertl David Pertl
Did you know, that 400 000 000 daily active users are following Instagram Stories? 60% of Instagram users watch videos with the sound on 5-10 seconds, vertical format and ‘content generated’
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